Trap #2 – Greed
Better, faster, easier, more flexible, more responsive, more caring, less hassle…these are valuable in today’s service-starved and price-driven economy. They might even be the strengths that separate you from your less successful competitors. Superior service is worth a premium price, even when your product or service is considered a commodity.
But don’t cross over to greedy. Your customers always know when you’ve gone too far and your price is too high. That’s when they disappear without even telling you.
